Privacy Policy

Last updated: September 2026

At EFunStore, operated by TECH TOY CITY (SMC-PRIVATE) LIMITED, we respect your privacy and are committed to protecting your personal information.

This Privacy Policy explains how we collect, use, store, and protect your personal information when you visit efunstore.uk, create an account, place an order, contact us, or otherwise use our services.

By using our website, you acknowledge that you have read and understood this Privacy Policy.

1. Information We Collect

Depending on how you interact with our website, we may collect the following information:

Personal Information

This may include:

• Full name

• Email address

• Telephone/mobile number

• Billing address

• Shipping/delivery address

• Account information

• Other information you voluntarily provide to us

Order Information

When you place an order, we may collect:

• Products purchased

• Order number

• Order date

• Order value

• Shipping information

• Billing information

• Order and purchase history

Payment Information

Payments are processed through our third-party payment providers.

We may receive information such as payment status, transaction reference, payment method, and other information necessary to confirm and manage your transaction.

We do not intentionally store your complete payment card number or CVV/security code on our servers. Payment information is handled by the applicable payment provider in accordance with its own privacy and security policies.

Technical Information

When you visit our website, certain information may be automatically collected, including:

• IP address

• Browser type and version

• Device type

• Operating system

• Website pages visited

• Referring website

• Date and time of visits

• Certain usage and interaction information

2. How We Use Your Information

We may use your information to:

• Process and fulfil your orders

• Process payments

• Arrange delivery of products

• Provide order and shipping updates

• Respond to customer service enquiries

• Manage your customer account

• Process returns, refunds, and exchanges

• Prevent fraud and unauthorized transactions

• Maintain and secure our website

• Improve our products, services, and website

• Understand how customers use our website

• Comply with legal and regulatory obligations

Where you have chosen to receive marketing communications, we may also use your email address to send you information about products, offers, promotions, and other updates.

You can unsubscribe from marketing communications at any time.

3. Cookies and Tracking Technologies

Our website may use cookies and similar technologies to provide essential website functionality, remember preferences, understand website usage, and improve your shopping experience.

Some cookies may also be used for analytics, advertising, or marketing purposes.

You can manage or disable cookies through your browser settings. However, disabling certain cookies may affect the functionality of some parts of our website.

Where required by applicable law, we will request your consent before using non-essential cookies or similar tracking technologies.

4. How We Share Your Information

We do not sell or rent your personal information.

We may share information with trusted third parties when necessary to operate our business and provide our services. These may include:

• Payment processors

• Shopify and technology/service providers

• Shipping and delivery companies

• Website hosting and infrastructure providers

• Analytics and marketing service providers

• Fraud prevention and security providers

• Customer support providers

These providers receive only the information reasonably necessary to provide their services and are expected to handle your information appropriately.

We may also disclose information where required by law, legal process, or government authorities.

5. International Data Transfers

Because we serve international customers and use third-party service providers, your personal information may be processed or stored in countries outside your country of residence.

Where applicable, we take reasonable steps to ensure that appropriate safeguards are used when personal information is transferred internationally.

6. Data Security

We use reasonable technical and organizational measures designed to protect your personal information against unauthorized access, loss, misuse, alteration, or disclosure.

However, no internet transmission or electronic storage system can be guaranteed to be completely secure.

7. How Long We Keep Your Information

We retain personal information only for as long as reasonably necessary for the purposes described in this Privacy Policy.

Some information may need to be retained for longer periods where required for:

• Accounting and financial records

• Tax requirements

• Legal obligations

• Fraud prevention

• Dispute resolution

• Enforcement of agreements

When information is no longer required, we will take reasonable steps to securely delete or anonymize it.

8. Third-Party Websites

Our website may contain links to third-party websites, services, or platforms.

We are not responsible for the privacy practices, security, or content of third-party websites. We recommend reviewing the privacy policy of any third-party service you use.

9. Your Privacy Rights

Depending on your location and applicable law, you may have rights regarding your personal information, including the right to:

• Request access to personal information we hold about you

• Request correction of inaccurate information

• Request deletion of your personal information

• Request restriction of certain processing

• Object to certain uses of your information

• Withdraw consent where processing is based on consent

• Request a copy of certain personal information

You may also have the right to unsubscribe from marketing communications at any time.

To exercise any applicable rights, please contact us using the details below.

10. Children’s Privacy

Our website may sell products intended for children, but our services are intended for purchase and use by adults or individuals who are legally able to enter into a purchase agreement.

We do not knowingly collect personal information directly from children without appropriate authorization.

If you believe that a child has provided us with personal information, please contact us so that we can review and take appropriate action.

11. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes to our business, services, legal requirements, or privacy practices.

When we make changes, we will update the “Last updated” date at the top of this page.

We encourage you to review this page periodically.

12. Contact Us

If you have questions about this Privacy Policy, your personal information, or how we handle your data, please contact us:

Operated by: TECH TOY CITY (SMC-PRIVATE) LIMITED
Email: sales@efunstore.uk
Phone: +92 339 5925272
Website: efunstore.uk

Important: Because you’re targeting UK/EU customers, I would also recommend having separate Terms & Conditions, Refund/Returns Policy, Cookie Policy, and GDPR/UK GDPR-compliant privacy wording before submitting the store to international payment providers.